Citing Lauryn Hill, Missy Elliott and Outkast as the big three, Han seems to eat, sleep and breathe the culture - the flavaz drawing from a more general commitment to the game. Beginning with Korean hip hop - with artists like Drunken Tiger, MC Sniper and the Honey Family keeping in steady rotation - it didn’t take long for her to become intrigued with American rappers. “I wasn’t always dancing actively, but I was always actively listening to music,” she continued. “According to my parents, I’ve been dancing since I was a kid,” she said. While this may have been Han’s first active intersection between rap and baked goods, the music has always been clear creative fodder. “The name stuck because we were shouting it at jams,” she said. Long before the business was a twinkle in anyone’s eye, Han peddled her sweets at local hip hop jams, calling out what would eventually become her trademark. Han says she first started baking in high school, preparing early models mostly for friends and family. While the line is relatively new, Not Yo Mama’s cupcakes have been developed over a lifetime. Online ordering is also available, to be picked up at the flagship Dae Gee on Colorado Boulevard. The pop-up friendly treats have been available at multiple events - including NTMRKT - and can be consistently found at all five Dae Gee locations. Not Yo Mama’s Cupcakes took a brief hiatus before Han relaunched it locally on October 10, 2020. “A lot of my flavors were really established in Hawaii,” she said. In Hawaii, she taught dance - specifically hip hop - and launched the brand to quick acclaim, before returning to Colorado in 2020 to be closer with her family. After graduating from Grandview High School and Metro State University, Han moved to Las Vegas in 2016 before hopping over to Hawaii the following year. At 11 she moved to the Bay Area, before relocating to Colorado to finish out most of middle school. While there are claims that they were inspired by Red Mango, which operates over 140 locations in South Korea, the Pinkberry owners maintain they got their inspiration from Italian gellatarias.Han was born in Guam, where she spent much of her childhood. Shelly Hwang and Young Lee, two South Korean immigrants, launched Pinkberry in West Hollywood, Calif. The big chains have their roots in South Korea. People see a photo of Paris eating Pinkberry and they want it." is all about image and hype and being seen - being seen doing things that are cool. "They started in Los Angeles and flourished there for a reason," said Tom Coggia, a Seattle resident who tried Pinkberry after hearing buzz about it. The trend toward healthy eating might be a key to the longevity of the new frozen yogurt chains. The average purchase price is about $5, but can double with added toppings like fresh berries, granola and Fruity Pebbles.īoth Pinkberry and Red Mango rely on slick marketing campaigns and celebrity connections. "We're creating an ambiance, a point of relaxation, a meeting place."Īnd unlike the variety of flavors offered by the older shops, Pinkberry and Red Mango generally offer just two flavors - plain and green tea - and they are more tart than the previous generation's products. "We're trying to create the coffeehouse environment," said Dan Kim, chief executive of Red Mango. And so the decor at a Pinkberry includes $350 Philippe Starck chairs and $391 Le Lint lights. The concept behind Red Mango and Pinkberry is to keep customers in the store, rather than have them buy their yogurt and just leave as in more traditional yogurt and ice cream places. In Los Angeles, where the industry's latest incarnation began about two years ago, consumers can now choose from chains like Snowberry, Roseberry, Berri Good, Kiwiberri, Yogurtland, Yogurberry and IceBerry. Moreover, the industry is already getting crowded, raising the possibility of a shakeout at some point. The question for Pinkberry, Red Mango and the rest of this new generation of yogurt purveyors is whether they'll be able to grow into national brands - especially since their target market is known for having fickle tastes and a short attention span. Veterans of the last yogurt boom, including TCBY, Penguins, and Tasti D-Lite are still operating, but their newer rivals have a different business model, going after a younger market that wants not just a frozen dessert, but an experience.
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